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→Content Partners: two companies merged, citations
==Content Partners==
==Content Partners==
Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially identical aside from their name. It is unknown whether previously loyal Yahoo! users have remained loyal following the search algorithm takeover, but search results using both Bing and Yahoo! are clearly the same now.
Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially, or will be soon, identical aside from their name.<ref>http://searchengineland.com/yahoos-transition-to-bing-organic-results-complete-49228</ref><ref>http://mashable.com/2010/08/24/bing-powers-yahoo-search/</ref><ref>http://seattletimes.nwsource.com/html/microsoftpri0/2012768937_bingandyahoosearchadstomergebyendofoctober.html</ref><ref>http://news.softpedia.com/news/Ballmer-Bing-Yahoo-Integration-Done-by-Christmas-2010-150348.shtml</ref>
[[News Corp]], like the entire news industry, despises Google's for "profiteering off the content news outlets create." <ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.
[[News Corp]], like the entire news industry, despises Google's for "profiteering off the content news outlets create." <ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.