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'''Credibility''' is the quality or power of inspiring belief or [[trustworthy]].
'''Credibility''' is the quality or power of inspiring belief or [[trustworthy|trustworthiness]].
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== Objectivity and Credibility ==
== Factors Impacting Credibility ==
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Language that reduces credibility includes: Totally and absolutely excessive exaggeration. [[Ibidem]]
Language that reduces credibility includes: Totally and absolutely excessive exaggeration. [[Ibidem]]
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Whitehead, J.L. (1968) identified expertise, dynamism, and trustworthiness as factors impacting credibility; other key factors that impact credibility include: age, gender, country of origin, and education and income levels. [http://www.usability.gov/articles/102009news.html]
== Objectivity and Credibility ==
Be [[objective]] and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]
Be [[objective]] and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]