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[[File:Man-presenting-at-a-business-meeting credit Guila Muir.jpg|right|170px]]
[[File:Man-presenting-at-a-business-meeting credit Guila Muir.jpg|right|170px]]
'''Credibility''' is the quality or power of inspiring belief or [[trustworthy|trustworthiness]]. Today, credibility online has become an important topic.
'''Credibility''' is the quality or power of inspiring belief or [[trustworthy|trustworthiness]]. In the professional world, a person's or company's credibility often determines success or failure. [http://www.ehow.com/how_5129755_establish-credibility.html]
Today, credibility online has become an important topic.
<blockquote>
<blockquote>
Whitehead, J.L. (1968) identified expertise, dynamism, and trustworthiness as factors impacting credibility; other key factors that impact credibility include: age, gender, country of origin, and education and income levels. [http://www.usability.gov/articles/102009news.html]
Whitehead, J.L. (1968) identified expertise, dynamism, and trustworthiness as factors impacting credibility; other key factors that impact credibility include: age, gender, country of origin, and education and income levels. [http://www.usability.gov/articles/102009news.html]
Establishing credibility includes:
* Being honest is more than telling the truth. Hidden agendas and withheld information compromise your honesty even if everything you say is true.
* Follow through with promises.
* Back up your words.
* Maintain confidentiality. [http://www.ehow.com/how_5129755_establish-credibility.html]
== Objectivity and Credibility ==
== Objectivity and Credibility ==