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→Objectivity and Credibility
Be [[objective]] and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]
Be [[objective]] and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]
{{cquote|The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness.}} [http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED106367&ERICExtSearch_SearchType_0=no&accno=ED106367]
{{cquote|The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness.}} [http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED106367&ERICExtSearch_SearchType_0=no&accno=ED106367]