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[[File:Komen.jpg|200px]]

[[File:Komen.jpg|200px]]

'''Komen for the Cure''', officially Susan G. Komen for the Cure, originally Susan G. Komen Breast Cancer Foundation, is a non-profit group promoting [[breast cancer]] awareness. The group was founded in 1982 by Nancy Goodman Brinker in response to a promise she made to her dying sister, Susan Goodman Komen, who passed away in 1980 from breast cancer. Pink ribbons are their trademark.  

'''Komen for the Cure''' according to their own official proclaimations Susan G. Komen for the Cure, originally Susan G. Komen Breast Cancer Foundation, is a non-profit group that promotes [[breast cancer]] awareness. The group was founded in 1982 by Nancy Goodman Brinker in response to a promise she made to her dying sister, Susan Goodman Komen, who passed away in 1980 from breast cancer. Pink ribbons are their trademark.

Komen for the Cure are masters of marketing and the best known breast cancer awareness group in existence. Per their website, "the world’s largest grassroots network of breast cancer survivors and activists, we’re working together to save lives, empower people, ensure quality care for all and energize science to find the cures." They are visible sponsors of 'Walk for the Cure', 'Race for the Cure' and '3-Day for the Cure'. Their operation relies on donations from partners, sponsors and fellow supporters. Komen claims to have invested more than $1.9 billion since inception.

Komen for the Cure are masters of marketing and the best known breast cancer awareness group in existence. Per their website, "the world’s largest grassroots network of breast cancer survivors and activists, we’re working together to save lives, empower people, ensure quality care for all and energize science to find the cures." They are visible sponsors of 'Walk for the Cure', 'Race for the Cure' and '3-Day for the Cure'. Their operation relies on donations from partners, sponsors and fellow supporters. Komen claims to have invested more than $1.9 billion since inception.

==What Komen Doesn't Market==

==What Komen Doesn't Market==

Breastfeeding reduces breast cancer risk but Komen refuses to talk about breastfeeding and some people are curious as to why not. Is it because breast care prevention is contradictory to their business model that depends on the existence of cancer? Komen is left without profits or a Cause when breast cancer is cured. <ref>[http://justwestofcrunchy.com/2011/06/03/susan-g-komen-for-the-cure-isnt-curing-anything/ Susan G. Komen for the Cure Isn’t Curing Anything, Just West of Crunchy, June 3, 2011]</ref>

Breastfeeding reduces breast cancer risk but Komen refuses to talk about breastfeeding and some people are curious as to why not. Is it because breast cancer prevention is contradictory to their business model that depends on the existence of cancer? Komen is left without profits or a Cause when breast cancer is cured. <ref>[http://justwestofcrunchy.com/2011/06/03/susan-g-komen-for-the-cure-isnt-curing-anything/ Susan G. Komen for the Cure Isn’t Curing Anything, Just West of Crunchy, June 3, 2011]</ref>

==Komen Executive Board==

==Komen Executive Board==