Difference between revisions of "Public Relations"
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(The phrase "public relations" is substitute for "propaganda".) |
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'''Public relations''' (P.R.) is the set of ongoing activities that ensure an [[organization]] or person has a strong [[public image]].<ref>http://www.managementhelp.org/ad_prmot/defntion.htm</ref> | '''Public relations''' (P.R.) is the set of ongoing activities that ensure an [[organization]] or person has a strong [[public image]].<ref>http://www.managementhelp.org/ad_prmot/defntion.htm</ref> | ||
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| + | ==History== | ||
| + | The phrase "public relations" was invented by [[Edward Bernays]] after the horrific atrocities committed in [[Nazi Germany]]. Bernays said: "''Propaganda'' got to be a bad word because of the Germans using it. So what I did was try to find some other words so we found the word "Council on Public Relations"."<ref name=self>[https://dotsub.com/view/9cfe48bd-cc34-4aac-8d12-1723727de8da/viewTranscript/eng The Century of the Self], Transcript, 08:00-08:30, [[BBC]]</ref> | ||
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| + | Bernays was of the belief that "if you could use propaganda for war you could certainly use it for peace."<ref name=self /> | ||
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==References== | ==References== | ||
{{reflist|2}} | {{reflist|2}} | ||
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[[Category:Business]] | [[Category:Business]] | ||
Revision as of 14:35, May 28, 2016
Public relations (P.R.) is the set of ongoing activities that ensure an organization or person has a strong public image.[1]
History
The phrase "public relations" was invented by Edward Bernays after the horrific atrocities committed in Nazi Germany. Bernays said: "Propaganda got to be a bad word because of the Germans using it. So what I did was try to find some other words so we found the word "Council on Public Relations"."[2]
Bernays was of the belief that "if you could use propaganda for war you could certainly use it for peace."[2]
References
- ↑ http://www.managementhelp.org/ad_prmot/defntion.htm
- ↑ 2.0 2.1 The Century of the Self, Transcript, 08:00-08:30, BBC