Social network

A social network "refers to a group of individuals who voluntarily interact on the basis of the interest which they profess for an idea, a problem, a product, etc. A social network may be defined as having three principal elements: consciousness of kind, rituals and traditions of the community and the moral responsibility of the individuals it comprises."

Social networking, business networking and connectors in a social network

See also: Interpersonal skills and Social influence

In his best-selling book The Tipping Point the author Malcolm Gladwell describes a "connector" as a person who knows an impressive amount of people. According to Gladwell, "There are a small number of people in any group, in any community who knows many more people than the average people knows. They make the phone calls, they are connected to the different worlds and they make a big difference." Connectors, according to Gladwell, are individuals who help to spread information and trends throughout our society.

Amanda Penn writing about Malcolm Gladwell's connectors states: "Connectors are sociable, gregarious, and are naturally skilled at making — and keeping in contact with — friends and acquaintances. The term comes from Malcolm Gladwell’s The Tipping Point. We’ll cover the role of Tipping Point‘s connectors in business and why they’re crucial to the spread of ideas, services, and products. The Law of the Few is about the people who spread messages, ideas, or viruses and cause epidemics to tip. These are specific types of people who have the contacts, knowledge, and social skills to effectively spread an idea far and wide."

Social connector and personal connection skills

• 6 Life-Changing Tips to Build A Personal Connection With Anyone (Honesty, empathy, seek to understand people, emotional mature and solutions oriented)
• How to be a super connector
• Being a Connector: Helping People in Your Network
• Forget Luck. Become A Connector And Create Your Own., Forbes
• What Type of Connector Are You? Here's Why It Matters to Your Business., Entrepreneur Magazine
• The Power of Being a Connector
• Becoming a Business Connector: Mastering the Art of Connecting with People, BYU Journal of Undergraduate Research
• What's the point of being a connector?

Book on social networking

• Friend Of A Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus, ‎Harper Business (May 1, 2018)