Difference between revisions of "Marketing"
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| − | '''Marketing''' is the relationship-building aspect of business. | + | '''Marketing''' is the relationship-building aspect of [[business]]. |
According to the book ''Contemporary Marketing Wired'', "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref> | According to the book ''Contemporary Marketing Wired'', "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref> | ||
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*[https://www.investopedia.com/terms/m/marketing-strategy.asp Marketing Strategy: What It Is, How It Works, and How to Create One], Investopedia | *[https://www.investopedia.com/terms/m/marketing-strategy.asp Marketing Strategy: What It Is, How It Works, and How to Create One], Investopedia | ||
| + | *[https://blog.hubspot.com/marketing/marketing-plan-examples What is a Marketing Plan & How to Write One + Examples], Hubspot | ||
| + | *[https://blog.hubspot.com/marketing/marketing-plan-template-generator 5 Steps to Create an Outstanding Marketing Plan - Free Templates], Hubspot | ||
| + | |||
| + | === Branding === | ||
| + | |||
| + | ''See also:'' [[Branding (marketing)]] | ||
| + | |||
| + | [[Branding (marketing)|Branding]] is "the process of creating a positive and distinct perception of a company, its products, or services in the minds of consumers. It encompasses various elements like a company's name, logo, design, mission, and consistent messaging across all marketing channels. Essentially, branding is about building an identity that resonates with the target audience, differentiating the company from competitors, and fostering customer loyalty."<ref>[https://www.google.com/search?q=Branding&oq=Branding+&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIKCAIQABixAxiABDIKCAMQABixAxiABDIHCAQQABiABDIHCAUQABiABDINCAYQLhiDARixAxiABDIHCAcQABiABDIHCAgQABiABDIGCAkQLhhA0gEINDkyNmowajGoAgCwAgA&sourceid=chrome&ie=UTF-8 Branding]</ref> | ||
== Creating a marketing plan == | == Creating a marketing plan == | ||
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*[https://www.youtube.com/playlist?list=PLbjmSS6LZDGpTJILJbe8St2G7eOLYkoJV How to create a marketing plan] | *[https://www.youtube.com/playlist?list=PLbjmSS6LZDGpTJILJbe8St2G7eOLYkoJV How to create a marketing plan] | ||
| + | |||
| + | == Digital marketing == | ||
| + | |||
| + | ''See also:'' [[Digital marketing]] | ||
| + | |||
| + | [[Digital marketing]] is the practice of promoting products, services, or brands through digital channels such as websites, search engines, social media platforms, email, and mobile applications. It enables organizations to reach targeted audiences with greater precision than traditional marketing by leveraging data, analytics, and automation. Common digital marketing strategies include [[search engine optimization]] (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email campaigns. These methods allow marketers to measure performance in real time, adjust strategies quickly, and optimize return on investment. | ||
| + | |||
| + | The growth of digital marketing has been driven by widespread internet access, mobile device adoption, and changes in consumer behavior. Businesses increasingly rely on digital platforms to build brand awareness, engage customers, and drive conversions across multiple touchpoints. Advances in artificial intelligence, machine learning, and marketing analytics have further enhanced personalization and audience segmentation. As digital ecosystems continue to evolve, digital marketing remains a core component of modern business strategy, integrating technology, [[creativity]], and data-driven decision-making. | ||
== Lead generation == | == Lead generation == | ||
| Line 31: | Line 47: | ||
According to [[David Kupelian]], marketing is the application of the knowledge of human [[psychology]] to the task of persuasion.<ref>{{cite book |title=The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom |author=David Kupelian |publisher=WND Books |year=2005 |pages=99 |isbn=978-1-58182-459-9 |url=https://books.google.no/books?id=kQpXAAAAYAAJ}}</ref> | According to [[David Kupelian]], marketing is the application of the knowledge of human [[psychology]] to the task of persuasion.<ref>{{cite book |title=The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom |author=David Kupelian |publisher=WND Books |year=2005 |pages=99 |isbn=978-1-58182-459-9 |url=https://books.google.no/books?id=kQpXAAAAYAAJ}}</ref> | ||
*The modern marketing revolution ... meant that, instead of touting a product's actual benefits, marketers instead would [[manipulation|psychologically manipulate]] the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but [[emotional manipulation]] sure is an effective way to sell a lot of products.<ref>[http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=48076 Brokeback Mountain - Rape of the Marlboro Man]</ref> | *The modern marketing revolution ... meant that, instead of touting a product's actual benefits, marketers instead would [[manipulation|psychologically manipulate]] the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but [[emotional manipulation]] sure is an effective way to sell a lot of products.<ref>[http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=48076 Brokeback Mountain - Rape of the Marlboro Man]</ref> | ||
| + | |||
| + | == Book on marketing and sales == | ||
| + | |||
| + | * ''Right on the Money: New Principles for Bold Growth'' by Colleen Francis. Morgan James Publishing (March 29, 2022) | ||
| + | * ''Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant'' by W. Chan Kim and Renee Mauborgne. Harvard Business Review Press. February 3, 2005 | ||
| + | * ''Purple Cow, New Edition: Transform Your Business by Being Remarkable'' by Seth Godin. Portfolio; New edition (November 12, 2009) | ||
==See also== | ==See also== | ||
| Line 47: | Line 69: | ||
| − | [[Category: Marketing]] | + | [[Category:Marketing]] |
[[Category:Business]] | [[Category:Business]] | ||
[[Category:Psychology]] | [[Category:Psychology]] | ||
Latest revision as of 02:29, October 30, 2026
Marketing is the relationship-building aspect of business.
According to the book Contemporary Marketing Wired, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."[1] The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and price.[2]
A seminary course description advises, "Marketing is much more than advertising and sales; it includes understanding the environment, consumer needs and behavior, assessing the value of the product, promotion, place and price."[3]
Several universities in the United States, such as the University of Georgia, offer a master's degree in Marketing, in addition to universities around the world, such as the Brazilian Institute of Information Science and Technology.[4][5]
Marketing strategy
- Marketing Strategy: What It Is, How It Works, and How to Create One, Investopedia
- What is a Marketing Plan & How to Write One + Examples, Hubspot
- 5 Steps to Create an Outstanding Marketing Plan - Free Templates, Hubspot
Branding
See also: Branding (marketing)
Branding is "the process of creating a positive and distinct perception of a company, its products, or services in the minds of consumers. It encompasses various elements like a company's name, logo, design, mission, and consistent messaging across all marketing channels. Essentially, branding is about building an identity that resonates with the target audience, differentiating the company from competitors, and fostering customer loyalty."[6]
Creating a marketing plan
- Develop your marketing marketing plan, Australian government website, business
- How to write a marketing plan, BDC Bank
- How to create a winning marketing plan, with 3 examples from world-class teams, Asana.com
Videos:
Digital marketing
See also: Digital marketing
Digital marketing is the practice of promoting products, services, or brands through digital channels such as websites, search engines, social media platforms, email, and mobile applications. It enables organizations to reach targeted audiences with greater precision than traditional marketing by leveraging data, analytics, and automation. Common digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email campaigns. These methods allow marketers to measure performance in real time, adjust strategies quickly, and optimize return on investment.
The growth of digital marketing has been driven by widespread internet access, mobile device adoption, and changes in consumer behavior. Businesses increasingly rely on digital platforms to build brand awareness, engage customers, and drive conversions across multiple touchpoints. Advances in artificial intelligence, machine learning, and marketing analytics have further enhanced personalization and audience segmentation. As digital ecosystems continue to evolve, digital marketing remains a core component of modern business strategy, integrating technology, creativity, and data-driven decision-making.
Lead generation
See also: Lead generation
Lead generation, in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the demographic information of the sales prospect who is interested in a particular product or service.
Emotionally manipulative ad campaigns
According to David Kupelian, marketing is the application of the knowledge of human psychology to the task of persuasion.[7]
- The modern marketing revolution ... meant that, instead of touting a product's actual benefits, marketers instead would psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but emotional manipulation sure is an effective way to sell a lot of products.[8]
Book on marketing and sales
- Right on the Money: New Principles for Bold Growth by Colleen Francis. Morgan James Publishing (March 29, 2022)
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. Harvard Business Review Press. February 3, 2005
- Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin. Portfolio; New edition (November 12, 2009)
See also
External links
- Marketing in Business: Strategies and Types Explained, Investopedia
- Definitions of Marketing, American Marketing Association
- What Is Marketing? Definition, Strategies & Best Practices, Forbes, 2023
- What is Marketing, and What's Its Purpose?, Hubspot
- Defining Marketing and principles of marketing, University of Minnesota
References
- ↑ http://iws.ohiolink.edu/moti/homedefinition.html
- ↑ http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html
- ↑ Management Courses - UTS
- ↑ Savard, Réjean (1 January 2001). Education and Research for Marketing and Quality Management in Libraries (in English). Walter de Gruyter. ISBN 9783110962215. Retrieved on 25 June 2015. “The first Brazillian master's degree program started in 1970 with the covenant formed between the Brazilian Institute of Information Science and Technology (IBICT) and Federal University of Rio de Janeiro. In the following years, other programs were open in different states.”
- ↑ Universities Offering Masters in Marketing Research Programs within the U.S. (English). Marketing Research Association. LBP. Retrieved on 25 June 2015.
- ↑ Branding
- ↑ David Kupelian (2005). The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom. WND Books, 99. ISBN 978-1-58182-459-9.
- ↑ Brokeback Mountain - Rape of the Marlboro Man