Difference between revisions of "Made to Stick"
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("To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story.") |
(Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"?) |
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| − | '''Made to Stick''' is a book which explores what makes an idea "sticky", | + | '''Made to Stick''' is a book which explores what makes an idea "sticky". |
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| + | Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"? | ||
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| + | . "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story." | ||
==Links== | ==Links== | ||
*[http://www.madetostick.com/excerpts/ Excerpts from the book] | *[http://www.madetostick.com/excerpts/ Excerpts from the book] | ||
Revision as of 20:42, August 28, 2009
Made to Stick is a book which explores what makes an idea "sticky".
Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"?
. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."