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'''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."

'''Made to Stick''' is a book which explores what makes an idea "sticky".

 

Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"?

 

. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."

==Links==

==Links==

*[http://www.madetostick.com/excerpts/ Excerpts from the book]

*[http://www.madetostick.com/excerpts/ Excerpts from the book]