Predictably Irrational

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The human brain is the most complex physical entity in the universe.[1][2][3]

Predictably Irrational by Dr. Dan Ariel is a 2010 book on decision making that focuses on the irrational decisions that people make every day and why they make them. The book offers information on how one can improve one's decision making so it is more rational.

Dan Ariel is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. He is also a co-founder of companies that implement research based on behaviorial science.[4]

Book summaries

Videos:

Dan Ariely talks on various chapters of his book Predictably Irrational:

Book reviews

See also

External links

Videos:

Notes