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[[File:Binglogo.jpg|right|The Bing logo]]

[[File:Binglogo.jpg|right|The Bing logo]]

'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so that one can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share of more than 75 percent. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. Bing promotes shopping with cashback and claims to offer cheaper airfares and a commitment to comprehensive health results. Bing further provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign. <ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009 </ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.  

'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so that one can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share of more than 75 percent. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. Bing promotes shopping with cashback and claims to offer cheaper airfares and a commitment to comprehensive health results. Bing further provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign.<ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009</ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.  

==Content partners==

==Content partners==

Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially, or will be soon, identical aside from their name.<ref>http://searchengineland.com/yahoos-transition-to-bing-organic-results-complete-49228</ref><ref>http://mashable.com/2010/08/24/bing-powers-yahoo-search/</ref><ref>http://seattletimes.nwsource.com/html/microsoftpri0/2012768937_bingandyahoosearchadstomergebyendofoctober.html</ref><ref>http://news.softpedia.com/news/Ballmer-Bing-Yahoo-Integration-Done-by-Christmas-2010-150348.shtml</ref>  

Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially, or will be soon, identical aside from their name.<ref>http://searchengineland.com/yahoos-transition-to-bing-organic-results-complete-49228</ref><ref>http://mashable.com/2010/08/24/bing-powers-yahoo-search/</ref><ref>http://seattletimes.nwsource.com/html/microsoftpri0/2012768937_bingandyahoosearchadstomergebyendofoctober.html</ref><ref>http://news.softpedia.com/news/Ballmer-Bing-Yahoo-Integration-Done-by-Christmas-2010-150348.shtml</ref>  

[[Facebook]] integration by Microsoft has been a priority since 2006. Microsoft has invested $240 million in Facebook in exchange for a 1.6 percent stake. <ref>[http://www.newsmax.com/SciTech/Microsoft-BingUpdates/2010/10/14/id/373634 Microsoft, Facebook Team up on Social Search, NewsMax, October 14, 2010]</ref>

[[Facebook]] integration by Microsoft has been a priority since 2006. Microsoft has invested $240 million in Facebook in exchange for a 1.6 percent stake.<ref>[http://www.newsmax.com/SciTech/Microsoft-BingUpdates/2010/10/14/id/373634 Microsoft, Facebook Team up on Social Search, NewsMax, October 14, 2010]</ref>

[[News Corp]], like the entire news industry, despises Google for "profiteering off the content news outlets create."<ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.

[[News Corp]], like the entire news industry, despises Google for "profiteering off the content news outlets create."<ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.