Changes

Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially, or will be soon, identical aside from their name.<ref>http://searchengineland.com/yahoos-transition-to-bing-organic-results-complete-49228</ref><ref>http://mashable.com/2010/08/24/bing-powers-yahoo-search/</ref><ref>http://seattletimes.nwsource.com/html/microsoftpri0/2012768937_bingandyahoosearchadstomergebyendofoctober.html</ref><ref>http://news.softpedia.com/news/Ballmer-Bing-Yahoo-Integration-Done-by-Christmas-2010-150348.shtml</ref>  

Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. Bing and [[Yahoo!]], for instance, have partnered to combine their industry ranks as leaders in the [[search engine]] market. Bing and Yahoo! are both one and the same, as Microsoft opted to incorporate Bing's search algorithm into both Bing and Yahoo!, so the two search engines are essentially, or will be soon, identical aside from their name.<ref>http://searchengineland.com/yahoos-transition-to-bing-organic-results-complete-49228</ref><ref>http://mashable.com/2010/08/24/bing-powers-yahoo-search/</ref><ref>http://seattletimes.nwsource.com/html/microsoftpri0/2012768937_bingandyahoosearchadstomergebyendofoctober.html</ref><ref>http://news.softpedia.com/news/Ballmer-Bing-Yahoo-Integration-Done-by-Christmas-2010-150348.shtml</ref>  

[[Facebook]] integration by Microsoft has been a priority since 2006. Microsoft has invested $240 million in Facebook in exchange for a 1.6 percent stake.<ref>[http://www.newsmax.com/SciTech/Microsoft-BingUpdates/2010/10/14/id/373634 Microsoft, Facebook Team up on Social Search, NewsMax, October 14, 2010]</ref>

[[Facebook]] integration by Microsoft has been a priority since 2006. Microsoft has invested $240 million in Facebook in exchange for a 1.6 percent stake.<ref>[https://www.newsmax.com/SciTech/Microsoft-BingUpdates/2010/10/14/id/373634 Microsoft, Facebook Team up on Social Search, NewsMax, October 14, 2010]</ref>

[[News Corp]], like the entire news industry, despises Google for "profiteering off the content news outlets create."<ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.

[[News Corp]], like the entire news industry, despises Google for "profiteering off the content news outlets create."<ref>[http://www.ifc.com/makemediamatter/blog/2009/12/when-your-down-reinvent-yourse.php Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009]</ref> News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.