The phrase has gained popularity as recent research shows only 6%<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref>of Americans trust the mainstream media and traditional media sources shrink and lay off staff. | The phrase has gained popularity as recent research shows only 6%<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref>of Americans trust the mainstream media and traditional media sources shrink and lay off staff. |