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The phrase has gained popularity as recent research shows only 6%<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref>of Americans trust the mainstream media and traditional media sources shrink and lay off staff.
The phrase has gained popularity as recent research shows only 6%<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref>of Americans trust the mainstream media and traditional media sources shrink and lay off staff.
According to the American Press Institute:
''“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry. The study reaffirms that consumers do value broad concepts of trust like fairness, balance, accuracy, and completeness. At least two-thirds of Americans cite each of these four general principles as very important to them.”''
==References==
==References==