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She also recalled his frequent use of the word "stupid":
She also recalled his frequent use of the word "stupid":
* "The people who worked for him were stupid, the children were stupid, and if people did things in a way that he wouldn't have done them, they were stupid. It was a word that he used over and over: "don't be stupid". And the masses? - They were stupid."<ref>Century of the Self 1, 28:30 - 32:20</ref>
* "The people who worked for him were stupid, the children were stupid, and if people did things in a way that he wouldn't have done them, they were stupid. It was a word that he used over and over: "don't be stupid". And the masses? - They were stupid."<ref>Century of the Self 1, 28:30 - 32:20</ref>
Paul Mazur, a close friend of Bernays stated the following:
* "We must shift America, from a needs to a desires culture. People must be trained to desire, to want new things even before the old have been entirely consumed."<ref>[https://books.google.com/books?id=Vaw1DgAAQBAJ&pg=PA17 Economists and the Powerful: Convenient Theories, Distorted Facts, Ample Rewards]</ref>
Bernays was just the man to make it happen.
==Quotes==
==Quotes==