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Dixie Cups campaign, his use of fictitious science to push an agenda. Progressives still use this trick to this day.
* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>
* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>
* Campaign for the [[NAACP]], hosted first convention in Atlanta, Georgia in 1920.<ref>[https://books.google.com/books?id=g528Kuh8AdgC&pg=PA134 Anti-Social Engineering the Hyper-Manipulated Self]</ref>
* Campaign for the [[NAACP]], hosted first convention in Atlanta, Georgia in 1920.<ref>[https://books.google.com/books?id=g528Kuh8AdgC&pg=PA134 Anti-Social Engineering the Hyper-Manipulated Self]</ref>
* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>
===Notable efforts===
Among Bernays' efforts, his promotion for Dixie Cups is quite remarkable. Bernays leveraged the work of Freud and used science against the American consumer. To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&q=bernays"Committee+for+the+Study+and+Promotion+of+the+Sanitary+Dispensing+of+Food+and+Drink" The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was. But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.
===The Century of the Self===
===The Century of the Self===