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The Nazis learned many of their propaganda techniques from American progressives.
Bernays was just the man to make it happen.
Bernays was just the man to make it happen.
==Use in Nazi propaganda==
Bernays most infamous follower was [[Joseph Goebbels]]. Edward Bernays was not a Nazi and did not support Nazi causes. However, Bernays wrote in his own autobiography:
<blockquote>Karl von Wiegand, foreign correspondent of the Hearst newspapers, an old hand at interpreting Europe and just returned from Germany, was telling us about Goebbels and his propaganda plans to consolidate Nazi power. Goebbels had shown Wiegand his propaganda library, the best Wiegand had ever seen. Goebbels, said Wiegand, was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me, but I knew any human activity can be used for social purposes or misused for antisocial ones. Obviously the attack on the Jews of Germany was no emotional outburst of the Nazis, but a deliberate, planned campaign.<ref>Biography of an Idea: Memoirs of Public Relations Counsel, page 652.</ref><ref>[https://books.google.com/books?id=UbbSDQAAQBAJ&pg=PA446 Pr!: A Social History Of Spin]</ref></blockquote>
The Nazis learned many of their propaganda techniques from American progressives. ''Crystallizing Public Opinion'' was written only three years after the [[Committee on Public Information]] was shut down.
==Quotes==
==Quotes==
The following quotes are taken from Bernays' book, ''Propaganda'':
The following quotes are taken from Bernays' book, ''Propaganda'':
*“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
*"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
*"“There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes."
*"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes."
==References==
==References==