Changes

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>  Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&q=bernays"Committee+for+the+Study+and+Promotion+of+the+Sanitary+Dispensing+of+Food+and+Drink" The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>  Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&focus=searchwithinvolume&q=%22Sanitary+Dispensing+of+Food+and+Drink%22 The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

===The Century of the Self===

===The Century of the Self===