Changes

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>  Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&focus=searchwithinvolume&q=%22Sanitary+Dispensing+of+Food+and+Drink%22 The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>  Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&focus=searchwithinvolume&q=%22Sanitary+Dispensing+of+Food+and+Drink%22 The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

* United Fruit Company, in order to increase sales of bananas.  This particular campaign included Bernays once again calling on his media pals, similar to the Torches of Liberty Campaign, resulting in a coup against the communist regime of Guatemala.  The [[New York Times]], [[Newsweek]], and others helped Bernays by publishing articles portraying the looming red threat.<ref>[https://books.google.com/books?id=HqcwO2JfNsAC&pg=PA127 Moveable Feasts: From Ancient Rome to the 21st Century, the Incredible Journeys of the Food We Eat]</ref><ref>[https://books.google.com/books?id=9L6ZayN27PAC&pg=PA246 Yugoslavia Unraveled: Sovereignty, Self-Determination, Intervention]</ref><ref>[https://books.google.com/books?id=xcSIDQAAQBAJ&pg=PA183 Partly Cloudy: Ethics in War, Espionage, Covert Action, and Interrogation]</ref><ref>[https://books.google.com/books?id=0WwIjdg47PoC&pg=PA656 The Untold History of the United States]</ref><ref>[https://books.google.com/books?id=rP6gBAAAQBAJ&pg=PA134 Overthrow: America's Century of Regime Change from Hawaii to Iraq]</ref>  Bernays wife, Doris, was a close relative of the New York Times publisher, Arthur Hays Schulzberger, a fact which Bernays exploited.  Bernays understood very well how much weight reporting from the New York Times was, so that was his primary target.<ref>[https://books.google.com/books?id=hv6gBAAAQBAJ&pg=PA168 The Father of Spin: Edward L. Bernays and The Birth of Public Relations]</ref>

* United Fruit Company, in order to increase sales of bananas.  This particular campaign included Bernays once again calling on his media pals, similar to the Torches of Freedom campaign, resulting in a coup against the communist regime of Guatemala.  The [[New York Times]], [[Newsweek]], and others helped Bernays by publishing articles portraying the looming red threat.<ref>[https://books.google.com/books?id=HqcwO2JfNsAC&pg=PA127 Moveable Feasts: From Ancient Rome to the 21st Century, the Incredible Journeys of the Food We Eat]</ref><ref>[https://books.google.com/books?id=9L6ZayN27PAC&pg=PA246 Yugoslavia Unraveled: Sovereignty, Self-Determination, Intervention]</ref><ref>[https://books.google.com/books?id=xcSIDQAAQBAJ&pg=PA183 Partly Cloudy: Ethics in War, Espionage, Covert Action, and Interrogation]</ref><ref>[https://books.google.com/books?id=0WwIjdg47PoC&pg=PA656 The Untold History of the United States]</ref><ref>[https://books.google.com/books?id=rP6gBAAAQBAJ&pg=PA134 Overthrow: America's Century of Regime Change from Hawaii to Iraq]</ref>  Bernays wife, Doris, was a close relative of the New York Times publisher, Arthur Hays Schulzberger, a fact which Bernays exploited.  Bernays understood very well how much weight reporting from the New York Times was, so that was his primary target.<ref>[https://books.google.com/books?id=hv6gBAAAQBAJ&pg=PA168 The Father of Spin: Edward L. Bernays and The Birth of Public Relations]</ref>

He was retained by other clients, such as Procter & Gamble and the Mack Truck corporation.

He was retained by other clients, such as Procter & Gamble and the Mack Truck corporation.