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Death and legacy
Bernays was just the man to make it happen.
Bernays was just the man to make it happen.
==Use in Nazi propaganda==
==Death and legacy==
Bernays most infamous follower was [[Joseph Goebbels]]. Edward Bernays was not a Nazi and did not support Nazi causes. However, Bernays wrote in his own autobiography:
Edward Bernays passed away in Cambridge, Massachusetts, on March 9, 1995. He was 103 years old.<ref>[http://www.nytimes.com/1995/12/31/magazine/the-lives-they-lived-edward-l-bernays-and-henry-c-rogers-the-fathers-of-pr.html?pagewanted=all The Lives They Lived: Edward L Bernays and Henry C. Rogers;The Fathers of P.R.]</ref> His legacy is subject to considerable controversy due to the nature of Bernays methods in manipulating people. Often times, Bernays' elitist progressive viewpoints are overlooked while conspiracies about corporate dominance are exaggerated in a lopsided fashion.
Another highly controversial aspect of Bernays legacy, is the use of his work in Nazi propaganda. Bernays most infamous follower was [[Joseph Goebbels]]. Edward Bernays was not a Nazi and did not support Nazi causes. However, Bernays wrote in his own autobiography:
<blockquote>Karl von Wiegand, foreign correspondent of the Hearst newspapers, an old hand at interpreting Europe and just returned from Germany, was telling us about Goebbels and his propaganda plans to consolidate Nazi power. Goebbels had shown Wiegand his propaganda library, the best Wiegand had ever seen. Goebbels, said Wiegand, was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me, but I knew any human activity can be used for social purposes or misused for antisocial ones. Obviously the attack on the Jews of Germany was no emotional outburst of the Nazis, but a deliberate, planned campaign.<ref>Biography of an Idea: Memoirs of Public Relations Counsel, page 652.</ref><ref>[https://books.google.com/books?id=UbbSDQAAQBAJ&pg=PA446 Pr!: A Social History Of Spin]</ref></blockquote>
<blockquote>Karl von Wiegand, foreign correspondent of the Hearst newspapers, an old hand at interpreting Europe and just returned from Germany, was telling us about Goebbels and his propaganda plans to consolidate Nazi power. Goebbels had shown Wiegand his propaganda library, the best Wiegand had ever seen. Goebbels, said Wiegand, was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me, but I knew any human activity can be used for social purposes or misused for antisocial ones. Obviously the attack on the Jews of Germany was no emotional outburst of the Nazis, but a deliberate, planned campaign.<ref>Biography of an Idea: Memoirs of Public Relations Counsel, page 652.</ref><ref>[https://books.google.com/books?id=UbbSDQAAQBAJ&pg=PA446 Pr!: A Social History Of Spin]</ref></blockquote>