| | In India, the Philippines, Korea, Japan, Nigeria, Pakistan and in South American countries a type of colourism exists preferring fair skin due to the effects of mass media and in some cases due to past colonialism (in the colonial period manual laborers would work long hours in the sun and their skin would darken while the wealthy lived a life of leisure indoors).<ref>[http://japansociology.com/2013/10/25/colourism-in-the-philippines-behind-the-veil-of-whiteness/ Colourism in the Philippines: Behind the Veil of Whiteness], JapanSociology by Adelle Tamblyn, Japansociology, Posted on October 25, 2013</ref> | | In India, the Philippines, Korea, Japan, Nigeria, Pakistan and in South American countries a type of colourism exists preferring fair skin due to the effects of mass media and in some cases due to past colonialism (in the colonial period manual laborers would work long hours in the sun and their skin would darken while the wealthy lived a life of leisure indoors).<ref>[http://japansociology.com/2013/10/25/colourism-in-the-philippines-behind-the-veil-of-whiteness/ Colourism in the Philippines: Behind the Veil of Whiteness], JapanSociology by Adelle Tamblyn, Japansociology, Posted on October 25, 2013</ref> |