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His message caught fire in the 1950s. The mass circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America.  In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.

His message caught fire in the 1950s. The mass circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America.  In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.

===His audiences===

===His audiences===

He attracted massive turnouts in the United States, Britain , and Australia.<ref> Judith Smart, "The Evangelist as Star: The Billy Graham Crusade in Australia, 1959." ''Journal of Popular Culture'' 1999 33(1): 165-175.</ref> Audiences responded to his authenticity and the message of self help. Most of the people at his revivals have already been saved and are church members. For those who are not members, his staff arranged ahead of time for local ministers to steer people into membership in local churches. Graham did not attempt to build his own megachurch, and until late 2008 was a member of First Baptist Church in Dallas, Texas.  Surveys of attendees show they are more educated and of higher income and occupational prestige than area residents. They attend church more frequently and are more conservative on religious beliefs than comparable samples. The thesis of the middle-class respectability of the Graham movement is substantiated by these data. The persistance of revivalism is interpreted as a functional reaffirmation of a threatened life style.<ref>Donald A. Clelland et al. "In the Company of the Converted: Characteristics of a Billy Graham Crusade Audience." ''Sociological Analysis'' 1974 35(1): 45-56; Frederick L. Whitam, "Revivalism as Institutionalized Behavior: An Analysis of the Social Base of a Billy Graham Crusade." ''Southwestern Social Science Quarterly'' 1968 49(1): 115-127.  </ref>

He attracted massive turnouts in the United States, Britain , and Australia.<ref> Judith Smart, "The Evangelist as Star: The Billy Graham Crusade in Australia, 1959." ''Journal of Popular Culture'' 1999 33(1): 165-175.</ref> Audiences responded to his authenticity and the message of self help. Most of the people at his revivals have already been saved and are church members. For those who are not members, his staff arranged ahead of time for local ministers to steer people into membership in local churches. Graham did not attempt to build his own megachurch, and until late 2008 was a member of First Baptist Church in Dallas, Texas.  Surveys of attendees show they are more educated and of higher income and occupational prestige than area residents. They attend church more frequently and are more conservative on religious beliefs than comparable samples. The thesis of the middle-class respectability of the Graham movement is substantiated by these data. The persistance of revivalism is interpreted as a functional reaffirmation of a threatened life style.<ref>Donald A. Clelland et al. "In the Company of the Converted: Characteristics of a Billy Graham Crusade Audience." ''Sociological Analysis'' 1974 35(1): 45-56; Frederick L. Whitam, "Revivalism as Institutionalized Behavior: An Analysis of the Social Base of a Billy Graham Crusade." ''Southwestern Social Science Quarterly'' 1968 49(1): 115-127.  </ref>

* Martin, William. ''A Prophet with Honor: The Billy Graham Story.'' (1991). 735 pp.

* Martin, William. ''A Prophet with Honor: The Billy Graham Story.'' (1991). 735 pp.

* Miller, Steven P. ''Billy Graham and the Rise of the Republican South'' (2009)  

* Miller, Steven P. ''Billy Graham and the Rise of the Republican South'' (2009)  

==References==

==References==