Changes

A master of television, he turned this medium into the cornerstone of his $40 million international conglomerate, the Billy Graham Evangelistic Association, headquartered in Minneapolis, Minn., which also coordinated weekly radio broadcasts, a weekly newspaper column, a movie studio, a publishing house, a monthly magazine, and a mail-order distribution of religious objects.  He wrote numerous inspirational books, most of which became best-sellers, such as ''The Jesus Generation'' (1971), ''Angels: God's Secret Agents'' (1975), and ''How to Be Born Again'' (1977).

A master of television, he turned this medium into the cornerstone of his $40 million international conglomerate, the Billy Graham Evangelistic Association, headquartered in Minneapolis, Minn., which also coordinated weekly radio broadcasts, a weekly newspaper column, a movie studio, a publishing house, a monthly magazine, and a mail-order distribution of religious objects.  He wrote numerous inspirational books, most of which became best-sellers, such as ''The Jesus Generation'' (1971), ''Angels: God's Secret Agents'' (1975), and ''How to Be Born Again'' (1977).

===Youth appeal===

===Youth appeal===

 

Graham studied his audiences closely and realized in the late 1960s that he was not reaching enough young people. In 1971, Graham came to the realization that a new nationwide spiritual awakening was on the way. He believed that such a revival was necessary, and he saw the emerging Jesus Movement as the harbinger of that revival. Graham and the Billy Graham Evangelistic Association placed an evangelical spin on youth culture. Their efforts to give legitimacy to the Jesus Movement demonstrated evangelicalism's uncanny ability to harness popular movements for the furtherance of its own mission. Graham's interest in and support of an evangelical youth culture grew, perhaps, out of his own personal struggles with his son, Franklin. For those who believed that the Jesus people were proof that one could be a hippie and a Christian, Graham gave their position prestigious support.<ref> Larry Eskridge, "'One Way': Billy Graham, the Jesus Generation, and the Idea of an Evangelical Youth Culture." ''Church History'' 1998 67(1): 83-106. 0009-6407 </ref>

Graham studied his audiences closely and realized in the late 1960s that he was no longer reaching enough young people as he had in the 1940s. In 1971, Graham came to the realization that a new nationwide spiritual awakening was on the way. He believed that such a revival was necessary, and he saw the emerging Jesus Movement as the harbinger of that revival. Graham and the Billy Graham Evangelistic Association placed an evangelical spin on youth culture. Their efforts to give legitimacy to the Jesus Movement demonstrated evangelicalism's uncanny ability to harness popular movements for the furtherance of its own mission. Graham's interest in and support of an evangelical youth culture grew, perhaps, out of his own personal struggles with his son, Franklin. For those who believed that the Jesus people were proof that one could be a hippie and a Christian, Graham gave their position prestigious support.<ref> Larry Eskridge, "'One Way': Billy Graham, the Jesus Generation, and the Idea of an Evangelical Youth Culture." ''Church History'' 1998 67(1): 83-106. 0009-6407 </ref>

==Politics==

==Politics==