Freud claimed that sexual desire could not be controlled or channeled without causing harm to one's psyche. In his model of [[mental illness]], [[repression]] would lead to [[neurosis]], because of the dictates of the [[unconscious mind]].
Kinsey falsely claimed that 10% of American men were [[homosexual]]. He used faulty statistical sampling methods to baffle the unsophisticated.<ref> Franklin D. Jones and Ronald J. Koshes, "Homosexuality and the Military," ''American Journal of Psychiatry'', Vol. 152, No. 1, January 1995, pp. 16. </ref><ref>Tom W. Smith, "Adult Sexual Behavior in 1989: Number of Partners, Frequency of Intercourse and Risk of AIDS," ''Family Planning Perspectives'', Vol. 23, No. 3, May/June 1991, p. 104. </ref><ref>Boyce Rensberger, "How Many Men in U.S. Are Gay?," ''The Washington Post'', April 17, 1993, p. A-1. </ref><ref>Felicity Barringer, "Sex Survey of American Men Finds 1% Are Gay," ''The New York Times'', April 15, 1993, p. A- 1. </ref><ref>Barbara Vobejda, "Survey Finds Most Adults Sexually Staid," ''Washington Post'', October 7, 1994, p. A-1. </ref><ref> Stuart N. Seidman and Ronald O. Rieder, "A Review of Sexual Behavior in the United States," ''American Journal of Psychiatry'', Vol. 151, March 1994, p. 339. </ref><ref>Judith A. Reisman, [http://www.rsvpamerica.org/chapter%202.pdf ''Kinsey: Crimes and Consequences the Red Queen and the Grand Scheme''] </ref><ref>Judith A. Reisman, [http://www.leaderu.com/jhs/reisman.html ''Kinsey and the Homosexual Revolution''] </ref>
Hefner's "playboy philosophy" was merely a retread of [[Hedonism]], an entirely self-centered pleasure-based life (see also [[Utilitarianism]]).