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"Integrative thinking, popularized by Roger Martin, is a method for creatively resolving tensions between opposing ideas to generate a superior new model. It involves understanding the core elements of each model and synthesizing them into something new and better, rather than choosing one over the other. This approach is valuable for complex [[Problem solving|problem-solving]] and [[innovation]], encouraging [[Openness|open-mindedness]] and [[collaboration]].<ref>[https://www.google.com/search?q=integrative+thinking+models&oq=integrative+thinking+models&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yCAgCEAAYFhgeMg0IAxAAGIYDGIAEGIoFMg0IBBAAGIYDGIAEGIoFMg0IBRAAGIYDGIAEGIoFMgoIBhAAGIAEGKIEMgYIBxAuGEDSAQkyMTg2MmowajGoAgCwAgA&sourceid=chrome&ie=UTF-8 Integrative thinking models]</ref>  
 
"Integrative thinking, popularized by Roger Martin, is a method for creatively resolving tensions between opposing ideas to generate a superior new model. It involves understanding the core elements of each model and synthesizing them into something new and better, rather than choosing one over the other. This approach is valuable for complex [[Problem solving|problem-solving]] and [[innovation]], encouraging [[Openness|open-mindedness]] and [[collaboration]].<ref>[https://www.google.com/search?q=integrative+thinking+models&oq=integrative+thinking+models&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yCAgCEAAYFhgeMg0IAxAAGIYDGIAEGIoFMg0IBBAAGIYDGIAEGIoFMg0IBRAAGIYDGIAEGIoFMgoIBhAAGIAEGKIEMgYIBxAuGEDSAQkyMTg2MmowajGoAgCwAgA&sourceid=chrome&ie=UTF-8 Integrative thinking models]</ref>  
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The Rotman School of Management notes concerning integrative thinking:
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{{Cquote|...the ability to constructively face the tensions of opposing models, and instead of choosing one at the expense of the other, generating a creative resolution of the tension in the form of a new model that contains elements of the individual models, but is superior to each...
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Integrative thinkers build models rather than choose between them. Their models include consideration of numerous variables — customers, employees, competitors, capabilities, cost structures, industry evolution, and regulatory environment — not just a subset of the above. Their models capture the complicated, multi-faceted, and multidirectional causal relationships between the key variables in any problem. Integrative thinkers consider the problem as a whole, rather than breaking it down and farming out the parts. Finally, they creatively resolve tensions without making costly trade-offs, turning challenges into opportunities.<ref>[http://www.rotman.utoronto.ca/integrativethinking/definition.htm Integrative thinking], Rotman School of Management</ref>}}
    
== Integrative thinking and opposite ideas ==
 
== Integrative thinking and opposite ideas ==
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