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another liberal British paper
[[Image:Dail Mail front page.jpg|right|thumb|250px|July 15 2005 edition]]
[[Image:Dail Mail front page.jpg|right|thumb|250px|July 15 2005 edition]]
The '''''Daily Mail''''' is the second biggest selling British [[tabloid]] newspaper, and possibly the most [[conservative]] in its editorial stances. It has a Sunday edition called ''The Mail on Sunday''. Its two million plus circulation is one of the largest of any daily newspaper in English. <ref>http://www.dailymail.co.uk/pages/live/dailymail/home.html?in_page_id=1766</ref>
The '''''Daily Mail''''' is the second biggest selling British [[tabloid]] newspaper, and possibly the least [[liberal]] in its editorial stances. It has a Sunday edition called ''The Mail on Sunday''. Its two million plus circulation is one of the largest of any daily newspaper in English. <ref>http://www.dailymail.co.uk/pages/live/dailymail/home.html?in_page_id=1766</ref>
==Early History==
==Early History==
The ''Daily Mail'' was founded as a [[broadsheet]] newspaper in 1896, but changed to a tabloid format 75 years later. Its closest rival in terms of conservatism is the ''[[Daily Express]]'', which sells far fewer copies.
The ''Daily Mail'' was founded as a [[broadsheet]] newspaper in 1896, but changed to a tabloid format 75 years later. Its closest rival in terms of being less liberal is the ''[[Daily Express]]'', which sells far fewer copies.
When it was launched by Alfred and Harold Harmsworth (who later became respectively [[Lord Northcliffe]] and [[Lord Rothermere]]) it made an unashamed bid for the mass market. It was published at half the price of other newspapers, and kept its coverage both more concise and more populist. This approach led to it being highly successful.<ref> Taylor, S. J. ''The Great Outsiders: Northcliffe, Rothermere and the Daily Mail.'' </ref>
When it was launched by Alfred and Harold Harmsworth (who later became respectively [[Lord Northcliffe]] and [[Lord Rothermere]]) it made an unashamed bid for the mass market. It was published at half the price of other newspapers, and kept its coverage both more concise and more populist. This approach led to it being highly successful.<ref> Taylor, S. J. ''The Great Outsiders: Northcliffe, Rothermere and the Daily Mail.'' </ref>