Soft power
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Nye popularized the concept of soft power in the late 1980s.[1]
Soft power is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American neo-liberal socialist Joseph Nye introduced the concept of "soft power" in the late 1980s. Amerocan soft power often takes the form of NGO grants through USAID, the NAtional Endowment for Democracy, the U.S. State Department and other entities for so called "anti-corruption" campaigns to control "friendly" regimes or overthrow "unfriendly" regimes. Grants to organize and facilitate LGBT rights or so-called "democracy" movements is another form of American "soft power".
Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
Brand Finance's 2022 ranking of the countries with the most soft power
Brand Finance's 2022 ranking of the 10 countries with the most soft power[2]:
- United States
- United Kingdom
- Germany
- China
- Japan
- France
- Canada
- Switzerland
- Russia
- Italy
See also
References
- ↑ (16 March 2004) Soft Power: The Means To Success In World Politics. PublicAffairs. ISBN 9781586482251. “[...] I had coined the term 'soft power' a decade or so earlier. [...] I first developed the concept of 'soft power' in Bound to Lead, a book I published in 1990 [...].”
- ↑ Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking, Brand Finance website, 2022