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July 12, 2016
September 22, 2009
August 28, 2009
Newton and the apple - an example of a false idea that gained currency
+94
Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"?
-1
"To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."
+128
Excerpts from the book
+74
Created page with ''''Made to Stick''' is a book which explores what makes an idea "sticky", such as urban rumors which get half way round the world before the truth gets its boots on.'
+169