Although nudity is not prominent in [[western]] video games, there are various products containing sexually suggestive material. One reason for the relative lack of explicitly sexual material in western games may be the refusal of retailers including [[Wal-Mart]]<ref>http://www.walmart.com/catalog/catalog.gsp?cat=440903</ref> to sell games carrying an "Adults-Only" rating. One notable target of controversy is the ''[[Grand Theft Auto]]'' series after a third-party mod was released that allowed the player to engage in a mini-game containing explicit sexual material. Mods are, as "third-party" would imply, fan-made and are not the responsibility of the game's developer. Other sources of this criticism relate to the game ''[[Tomb Raider]]'', one of the first games to depict and advertise a female character (the protagonist) as a sex symbol.<ref>Ashley, Robert. "The Secret History of Videogame Sex." Official Playstation Magazine Feb. 2006: 96-99.</ref>
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Even from the early days of video-games, sexual themes have been used to keep players playing(paying). In Super-Metroid, for example, the faster you complete the game, the less clothes and more hapiness the female character will show at the end.
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Although mainstream western video-games are normally more violent than sexual, there are various products containing sexually suggestive material. One reason for the relative lack of explicitly sexual material in western games may be the refusal of retailers to sell games carrying an "Adults-Only" rating(obviously Walmart and Game-stop are not porn stores yet). However, in the computer-gaming world where Steam is king, there are many prominent explicit and implicit sexually themed games.
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A notable target of controversy is the ''[[Grand Theft Auto]]'' series after a third-party mod was released that allowed the player to engage in a mini-game containing explicit sexual material. Mods are fan-made and are not the responsibility of the game's developer. Other sources of this criticism relate to the game ''[[Tomb Raider]]'', one of the first games to depict and advertise a female character (the protagonist) as a sex symbol.<ref>Ashley, Robert. "The Secret History of Videogame Sex." Official Playstation Magazine Feb. 2006: 96-99.</ref>