*extreme price-cutting by sellers, which can be encouraged by technological factors such as the [[internet]] or be due to intense competition such as [[price war]]s between [[Wal-Mart]] and [[Amazon.com|Amazon]], or between [[Apple]] and [[Google]] (now owned by Alphabet). | *extreme price-cutting by sellers, which can be encouraged by technological factors such as the [[internet]] or be due to intense competition such as [[price war]]s between [[Wal-Mart]] and [[Amazon.com|Amazon]], or between [[Apple]] and [[Google]] (now owned by Alphabet). |