Search engine optimization skill sets

Search engine optimization (SEO) is the process of improving websites to increase its visibility in Google, Bing, and other search engines.

Some of the skill sets needed to be proficient at search engine optimization (SEO) include:

• An understanding of search engine algorithms, search engine ranking factors, technical SEO skills, SEO tools and SEO forecasting

• Content writing/writing skills

• Content marketing skills

• Research skills

• Willingness/ability to learn large amounts of information. See also: Accelerated learning

• Critical thinking skills

• Analytic skills

• People skills (Writing to concerns of various audiences; working with team members; working with management/clients and link outreach via phone, emails, etc.)

• Data analysis

• Problem solving skills

• Prioritization skills

• Project management skills

• Cognitive flexibility/adaptability

• Inquisitiveness/intellectual curiosity

• Artificial intelligence related skills

• Web coding skills and server management skills

• Business acumen