Conservative talk radio
This allowed broadcasters to present a political opinion or point of view or pundit without being required to allow equal time for alternative views or rebuttal.
At the same time, AM radio was languishing in the shadow of the higher quality sound of FM, with no remarkable content to attract listeners.
Into this perfect storm of opportunity rode Rush Limbaugh, with his brand of outlandish self-depreciation and mockery and conservative positions. He has since been followed by many other more or less successful pundits; likewise the millions of listeners Limbaugh attracted to Talk Radio led to the creation of the Fox Radio Network. Liberal talk radio has been rather less successful.
Challenges to free speech
Bernard Goldberg argues in A Slobbering Love Affair that Obama's election makes it more likely conservative talk radio will be stifled by a new "Fairness Doctrine" that has nothing to do with fairness at all.
(main article, see Sean Hannity)
(main article, see Rush Limbaugh)
(main article, see Bill O'Reilly)
(main article, see Michael Savage)
Michael Savage (real name, "Michael Weiner", pronounced wuy-ner; born in 1942) is an independent, mostly non-partisan conservative talk show host who is now best known for being banned from entering the United Kingdom in May 2009 over debunked accusations of hate speech and "inciting racial hatred", all of which are proven to be false. His recent book Trump's War: His Battle for America, is a New York Times best seller.
(main article, see Mark Levin)
(main article, see Joe Walsh)