Microsoft and IBM are sometimes considered Big Tech firms because of their size, and Twitter not for its size but its societal impact. Twitter will likely be bought out by one of the larger firms at some point.
As of 2018, Google and Facebook controlled 60% of all digital advertising revenue, totaling over $60 billion.
Alphabet Inc. is the parent company of Google, which also owns YouTube, Android, The Groundwork and dozens of other companies. The Groundwork in 2015 boasted it could influence the vote in any democratic election anywhere in the world as much as 25%, highlighting the Search engine manipulation effect.
- Wright, Morgan (November 28, 2018). High tech’s globalism is slowly killing patriotism. The Hill. Retrieved November 28, 2018.
- THE GROUNDWORK The stealthy, Eric Schmidt-backed startup that’s working to put Hillary Clinton in the White House, Adam Pasick & Tim Fernholz, Quartz, October 09, 2015. qz.com